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Web Survey Bibliography

Title How do online communities compare to online panels?
Source Quirk's Marketing Research Review, October 2008, pp. 38
Year 2008
Access date 01.09.2010
Abstract

The authors compare and contrast online communities and online panels, examining instances where communities have been used, such as GM's Project Driveway effort. They look at community members' reasons for participation and analyze data from community respondents vs. data from online panelists.

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Year of publication2008
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (28)